To celebrate the innovation, the campaign offers new and existing customers the chance to get in ‘pole position’ and win tickets to the Formula One Grand Prix events in Silverstone, Spa Francorchamps and Austin.
From promotional packaging and branded gifts to a dedicated landing page and social media competition, the Fast Trak campaign, which stars a mystery racing character, runs until 5 June. The second stage of giveaways includes monthly prizes throughout 2018 for the best customer feedback.
Mark Kimberley, product manager at Gripple, said: “With sales of over £1 million anticipated within its first year, Fast Trak is our biggest and most exciting construction product launch since the wire rope kits in 1997. After launching the product last September, Fast Trak has become a trusted solution for electrical, mechanical and HVAC installations and this campaign aims to increase that awareness and drive further sales.
“The promotion compares the product’s characteristics to motorsport, highlighting its speed, efficiency, safety, performance and of course, Gripple’s world class team! We’ve even introduced a Fast Trak character who has already been spotted around various Gripple sites and will be the centre of the campaign, featuring in videos showcasing the benefits.”
Fast Trak is a pre-fabricated, trapeze bracket solution offering speed, flexibility and efficient use of space for the installation of electrical containment, pipework, ductwork and other mechanical services in restricted places. Comprising metal tracks and mounting brackets, the safe solution has tool free adjustment, creates zero waste and is lightweight for ease of delivery and handling on-site. Each system has a 3:1 safety factor and can suspend a maximum weight up to 180kg.
The range was recently extended to include new track lengths and further innovative, additions are scheduled to launch later this year.
