The company, which will be in Hall 1 CO2, plans to target customers involved in the food and bag sealing industry and will have six technical experts on hand over the seven days to discuss requirements for hot cutting wire, wire for cutting food and wire for heat sealing.
It will also use the international show to showcase its new ‘Wire Finder’ application.
Angus Hogarth, sales director at Alloy Wire, said: “We do a number of exhibitions, but there is nothing like Interpack.
“It gives us the ideal opportunity to build on a fantastic 12 months when it comes to resistance wire. Early estimates suggest we enjoyed a 50% increase on the same period last year and this has been down to several reasons, including the vast amount of stock we hold, quality of wire and how quickly we can deliver.”