Alloy Wire International was able to achieve its record performance thanks to its partnership with local agent Stefano Cappelletti – a partnership that has spanned more than two decades.
Alloy Wire International has relied on Cappelletti’s Italian contact book and his networking success across Europe – spreading AWI’s story.
A Successful 20-Year Partnership
“It has been a fantastic twenty years working with Alloy Wire International and something I’m very proud of,” said Cappelletti, who regularly visits the firm’s UK factory.
"My first order was for Inconel X750 and that was sold to an Italian springmaker. From the initial conversations and the quality of the material, I knew this could be a real ‘business marriage made in heaven’ and this is exactly what has happened.”
He continued: “We now have a very strong client base in Italy and 2024 was our best year yet with €1.4m orders secured across multiple sectors. With the global supply chain still struggling with disruption, it is fantastic to be able to call on AWI’s reliability and support - with more than ten different representatives spending time with me in Italy over the years.
Expanding the Client Base Across Europe
“This track record and commitment has been pivotal in one of our most recent big wins, bringing an aerospace client back into our customer base after a seven-year sabbatical caused by a political decision.”
Cappelletti also oversees clients for Alloy Wire International in Albania, Greece, Portugal, San Marino, and Spain.
AWI's Global Exhibition Presence
He has also been a key representative at some of the company’s largest exhibition appearances, working with other agents and AWI’s domestic team at the likes of Wire, Wire & Tube, and Valve World.
Breakthroughs in Space, Medical, and Aviation Sectors
“The really exciting thing for me is how we can use our material to help society achieve some big breakthroughs in space exploration, finding and improving new sources of energy and developing new technologies in aviation, medical and water processing applications,” said Stefano.
“Not many people will realise it, but our wire and exotic alloys are often at the start of the journey for advancements that will change the world for the better.”
AWI’s Strong Commitment to Building Relationships
Tom Mander, managing director of Alloy Wire International, said: “Stefano has been one of our best signings! He just gets our culture and has spent so much time understanding what we do and building relationships with our sales and technical teams.
“By working together, we have ensured that we can meet the nuances and requirements of our Italian and Mediterranean customers, and this has contributed to record sales and exciting new opportunities.”
