Bentley's board member promises new ideas and technologies

New Bentleys Motors board member Rolf French has vowed to develop new ideas and technologies at the car giant.

The 53 year old joins the Crewe-based luxury car manufacturer as its new Board Member for Engineering. French joins from Porsche AG where he was Director for Complete Vehicle Engineering and Quality. Frech succeeds Dr Ulrich Eichhorn, who has joined the Verband der Automobilindustrie (VDA), the German Association of the Automotive Industry, as managing director. Frech joined Porsche in 1983 and worked as an engine development engineer before taking responsibility for simulation and testing. Since becoming Porsche's Director for Complete Vehicle Engineering in 2001, he has been instrumental in the expansion of the Porsche model range including both the Cayenne and Panamera in addition to the sports cars of the Zuffenhausen manufacturer.