Tony Hague (pictured), managing director of PP Electrical Systems, is urging more firms to explore the United States and Canada as a potential source of new leads.
He said he believed there is a demand out there for innovative systems and machine designs, yet few firms are actually taking the plunge, many being put off by stringent compliance and regulation.
Hague said: "Naturally, we don't have to worry too much about culture and language barriers when doing business with the US and Canada, but there is definitely a need to plan your approach to building machines that pass the standards required for the safety of industrial products and equipment."
He added: "There are several organisations across the pond that create safety standards and also enforce regulation. This is somewhat different to the EU and UK 'CE marking' approach, where the usual approach is 'self-certification'."
