Cheap tex2 Internet mobile testing sees viral spread

The reason for the quiet text revolution – the service cuts bills by 95%, according to its developers. So despite relying on word-of-mouth, a simple website and tex2’s ‘invite-a-friend’ feature (which allows users to send the application from mobile to mobile), the service now boasts tens of thousands of users in 67 countries. Indeed, the company says that, in the first 20 days of July, 92% of all downloads were initiated as a result of viral spread. By contrast, at the beginning of the year, viral spread accounted for just 40% of new users with the balance coming from the website www.tex2me.com Says tex2 founder Phil Jones, of St James South Elmham in Suffolk: “We’re delighted with the phenomenal growth in uptake and, particularly, that viral spread is really taking off. We had a hunch that, once people got to know and trust tex2, it would spread like wildfire from phone to phone.” Adds co-founder Stuart McWilliam, of Whiteparish in Wiltshire, “By looking at the traffic dynamics, we can see hundreds of small communities or tribes stemming from an initial download as friends spread the tex2 message. Growth has gone ballistic. We’re already planning how to celebrate our millionth user.”