Chocolate maker backs London Olympics

Chocolate manufacturer Cadbury confirmed today (20 October) that it was to become the “official treat provider’ to the 2012 London Olympics. In a deal reported to be costing the company that recently demerged from its American Beverage drinks business £20 million, Cadbury has become the Games’ latest so-called ‘Tier Two Supporter’. The confectionery company will be designated the Official Confectionery and Ice Cream Supporter for London 2012 with rights to use the London 2012 marks on product as well as marketing rights to Team GB and ParalympicsGB. At Games time, Cadbury will supply all confectionery and packaged ice cream sold at venues and within the Olympic Park. The Bournville-based firm becomes London 2012’s second Tier Two supporter, following the announcement of Deloitte as Professional Services Supporter at the end of last year. Cadbury CEO Todd Stitzer said London 2012 was an opportunity to celebrate everything that was great about Britain and to bring local communities together throughout the UK. “The Cadbury brand reaches every corner of Britain. The Games has the power to excite and inspire, and by working together we can bring a bit of fun and magic to everyone’s lives," he added.