The company, which exports to over 70 countries globally from its custom-built factory, employs 240 people. It designs and manufactures a range of products, ranging from cake tins to Yorkshire pudding trays. Its Wham, WhamCook and Push Pan ranges have seen the biggest growth, and this has led to the company investing more than £750,000 in three Quaser VMC machining centres to provide greater capacity and a reduction in production time.
“It’s not untypical for a tool to take 600 man hours to machine so obviously if we can achieve reductions in this, it improves productivity, reduces costs and contributes to the speed with which we can bring products to market,” said Kevin Allum, press shop manager at What More UK. “While our designs predominate under the Wham housewares brand we also do third party work. This can involve products with different shapes or signatures so once we have the designs we can reverse engineer to achieve manufacture in the most efficient way.”
What More UK purchased the three machines – two larger Quaser MV 234s and a smaller 184 – from Engineering Technology Group (ETG), based in Wellesbourne. The larger machines offer a load capacity of 2000kg, with a new spindle greasing system that can support 30,000 hours of machining in one installation.
“The Quasers have become the bedrock of our machining operations and we have been impressed with their performance and the subsequent support from ETG since the installation,” concluded Allum.
