Cooper set to shine on e-catalogue system

£90 million turnover lighting and fire detection equipment manufacturer Cooper Lighting and Security says it’s cut the cost of its product catalogues by going to an interactive e-catalogue system, and now expects to increase revenues via the Internet. Says Robert Ibbotson, Cooper’s marketing manager: “Since our e-catalogue went live we have seen a 20% increase in online traffic, and with people staying longer this is excellent news for the business.” Ibbotson sees the move as a strategic investment for the company, with e-catalogue vendor Reqio, taking it away from the complexity of its old systems while still enabling full internal control of the product database repository. Reqio’s solution for Coopers is database-driven and uses keyword searches to provide technical data on standard product across Cooper’s three brands – Crompton Lighting, Menvier and JSB. It also provides for an array of downloadable resources, including application photographs, installation leaflets and design guides. The system has more than 7,000 product lines. Ibbotson: “Reqio has delivered some excellent bespoke technology on top of their standard CD catalogue. For our many small to medium electrical contracting customers, the CD also provides a way to create a professional project presentation with costing, cross-referencing and product data – and all at the press of a button.”