Danish Sandberg, which supplies network cables, sound cards, USB accessories, adapters and the like, says it’s coming to the UK soon to offer new technology at low, low prices.
“Sandberg does not come with a large-scale marketing budget. They don’t have fancy cars or shiny offices in London. What they come with, is an impressive series of IT peripherals,” says Erling Hoff Petersen, one of the brothers behind the brand.
“We have decided to focus on the UK now [because] it is dominated by very few competitors. We are convinced that a lot of dealers are looking for a more unique product profile instead of just offering the same brands and products as everybody else.”
He says that dealers will like Sandberg’s packaging, literature, instruction guides, five year warranty, downloads and free hotline service for dealers and consumers.