US cloud-based recovery services specialist Doyenz is predicting the demise of cloud-based storage, and a new emphasis on application availability, validation and web-based management, starting next year.
Doyenz chief revenue officer Eric Webster observes that the past decade has witnessed the consumerisation of IT across numerous computer industry sectors, from PCs and e-mail to cloud and hosting services.
"As this trend makes its way into the disaster recovery market, SMEs will have greater expectations around application availability, ease of use, intuitive web-based management with 24x7 data accessibility, and faster time-to-recovery, with improved security of their data," he asserts.
"Doyenz believes these changes will drive a disruptive shift in the disaster recovery market over the next year."
Webster says the number one change next year will be the demise of cloud storage. "The only functionality of cloud storage is file backup and retrieval [but] in most cases, the user will never know if the files are recoverable until after a critical outage occurs," he says.
"Doyenz believes SMEs will look beyond cloud-based storage solutions to a new generation of recovery-as-a-service technology, focusing on replication and recovery of production environments in the cloud."
And so the self fulfilling rationale continues, with the number two prediction, for example, being that SMEs will demand availability of applications, not just data. Webster is talking about application recovery, but he might just as well leave it at applications.
That said, Doyenz's number three is that access to recovery environments from any device, anytime, anywhere will becomes critical; while number four forecasts a move away from blind trust in application recovery services to users demanding proof.