Embrace Steel Group (Embrace), a UK-based provider of steel frame building solutions, has announced an investment of £1.5m to purchase new machinery to propel its chances at becoming one of the major players in the British steel and wider construction industry.
Embrace plans to use the £1.5m to purchase a Voortman V807 Coping machine for its subsidiary company Hambleton Steel which it acquired in 2022.
The new equipment is equipped with blast and handling, includes the latest Hypertherm XPR high-definition plasma cutting unit and will enable Hambleton to streamline traditionally time-consuming manual activities via an automated process. Crucially, this will allow the business to significantly increase its operational capacity.
This news comes shortly after Embrace's acquisition UK-based steel fabrication company Shufflebottom in April. The company also appointed Matt Gibson as its new Chief Operating Officer last month.
Embrace currently has a combined group revenue of £55m with plans to increase this figure to over £100m within the next two years.
Matt Gibson, chief operating officer commented: “Our latest investment underlines our clear commitment to continually enhancing the operational capabilities of the Embrace Group via investing into our people and technology."
"The British steel industry has long been neglected of investment for decades with smaller businesses across the UK in urgent need of modernising their operations. We are confident that with this investment, Hambleton Steel will have the cutting-edge technology readily available to rapidly grow the business in the years to come.”
