Ethics boost output for mattress maker
1 min read
Consumer ethics have hiked the output of organic mattresses for Abaca, and it has turned to MAS Wales for help to cope.
Abaca, which makes organic mattresses, is increasing production from 100 beds per month to 1200, to meet the demands of an increasingly ethics driven market. It has received significant support from MAS Wales to reorganise its existing site, and modify machinery, so that this huge production increase can be met.
“Organic’s time has come, and increasing numbers of consumers are opting for organic goods as a lifestyle choice,” explains Rhiannon Rowley, founder of Ammanford-based Abaca.
“People who buy organic food wish to extend that wholesome sustainable ethos to a broader range of items, such as household goods, clothes and accessories. And, as we spend almost one third of our lives in bed, consumers are keen to ensure that they spend that time in a pesticide-free environment.”
Adapting the current plant rather than relocating was a key factor in Abaca’s long-term vision.
“We are located on a farm, and that fits in with our organic ethos. Furthermore, we are very close to the M4. Plants that fulfill both criteria are not easy to find in rural Carmarthenshire,” explained Ms Rowley. “MAS Wales provided us with invaluable support in reinventing our plant, and modifying machinery, so that increased production on this site is viable. This adaptation programme also means that we are not trapped by the need to make a huge capital investment.”
As far as possible Abaca materials come from the UK, and the wool – a major component – comes from Wales.
Paul Byard, MAS Wales chief executive says: “MAS Wales is very happy to be helping Abaca take its business into another league by ensuring that a viable system is in place for coping with the demands of a rapidly growing market.”