Find your diamonds, manufacturers are told
1 min read
Manufacturers must uncover their core strengths – or ‘diamonds’ – if they are to set themselves apart from the competition. That was the message from Sir Richard Needham (pictured), former Minister of Trade and now Dyson’s international and commercial director, speaking at the launch of the Northwest Regional Development Agency’s Survive and Thrive project.
Dyson’s ‘diamonds’, said Needham, have led to it cornering 35% of the market, by value, for global vacuum cleaners. He also stressed that manufacturers need to innovate, take risks and get inside their customers’ heads.
The event was held at Manchester’s Manufacturing Institute (TMI) to launch the Survive and Thrive workshops. The workshops are being run by TMI along with Business Link Northwest, and they aim to help support businesses through the difficult economic climate and position them more competitively to seize new opportunities.
The workshops are free to attend and take place throughout March in Manchester, Liverpool and Preston. The events will address topics such as: finance and cash flow; sales and marketing, and productivity and innovation – and will feature expert advice from some of the UK’s leaders in these fields. To book free tickets, call 0800 458 9585.
