Generation gap in manufacturing perceptions

Engineering and technical communications agency CadenceFisher found that although one in two people aged 18-24 believed that manufacturing and engineering are important to the British economy only 39% agreed that Brits should be more proud of their manufacturing and engineering sectors. The survey is part of a programme designed by the agency to understand the way manufacturing is viewed and the role communication can play in encouraging more careers in the industry as well as to better promote economic benefits in manufacturing expertise. Welcoming the results Dan Doherty said: "Despite the huge shift towards a service led economy in recent decades, manufacturing and engineering remain important aspects of our economy. Careers in the sector can be highly rewarding and as the mature markets of countries such as the UK strive to be competitive by developing ever more efficient, sustainable and high quality methods and output, there may be more to be proud of than some people realise. Half the battle is in building and growing a manufacturing base, the other half is in making sure everyone knows about it."