Get customer insights and predictions from online behaviour
Business intelligence software builder SAS UK has partnered with web data collection specialist Speed-trap to develop analytics for manufacturers to understand customer interactions.
The new software, dubbed SAS for Customer Experience Analytics, is aimed at capturing and measuring all aspects of customers’ online and off-line experience in real time, and then translating the outputs to predict customer profiles and understand trends.
SAS and Speed-trap say that by integrating th elatter’s Dynamic Collection software to get intelligence from all customer touch points, the system provides a better class of data, enabling better understanding and manipulation of user behaviour.
It apparently works because Speed-trap’s real-time data capture engine monitors interactions and changes as they happen online.
Recent trials, say the pair, have shown that the new offering can be deployed within one week, with usable results being generated just hours after implementation.
