Hull helps hi-tech metalworkers

Scarborough-based Unison Ltd manufactures tube bending machinery for a variety of high-precision applications in industrial sectors including automotive, aerospace and shipbuilding, and is unique in its marketplace. As part of the KTP programme Unison has employed business school graduate Shona Lloyd (pictured), who graduated in 2005. Her core role is the development of a marketing strategy that takes into account both the evolving geographic and sales opportunities for Unison's product portfolio, and the company's expertise in designing and manufacturing all-electric metalworking machinery. "As well as focusing on developing a new marketing strategy for this enterprising business, I will be studying for my Masters degree using Unison as the heart of my dissertation, which will be really rewarding," commented Shona Lloyd. "I have worked in both consumer goods and tourism marketing roles since 2005, and this new KTP project offers me the chance to experience a different sector, and with the backing of the University, get my teeth into an important long-range project, so I leapt at the opportunity." Unison's marketing director, Peter Wilkinson, added: "We are delighted to have Shona Lloyd on board and welcome the opportunity to engage with the fresh thoughts and ideas that she brings. Her experience and expertise will help Unison to investigate new international opportunities and shape our product in the future." The KTP project is one of a number organised by the University's Knowledge Exchange, which co-ordinates business activity for the University. KTPs are part-funded by the Government and are open to organisations of any size which have a feasible strategic need. Picture: Unison's new market development manager Shona Lloyd with (clockwise) Unison's Alan Pickering and Jim Saynor, John Munro of The University of Hull, Peter Wilkinson and Roger Franklin of Unison.