Infor introduces family of intelligent, decision-making software modules

The first module, Infor CRM Epiphany E-mail Advisor, is aimed at enabling marketing managers to drive incremental revenue and improve customer retention and loyalty by using intelligent emails that harness customer information and behaviour patterns. Jackie Palmer, senior product manager for CRM with Infor, says that E-mail Advisor is "at the forefront of e-mail marketing by determining which customer attributes are most predictive of offer acceptance and automatically adjusting targeting for all successive e-mails". Initial pilot programs of E-mail Advisor have produced increased click-through rates as high as 50%, she adds. "E-mail campaigns using static and predefined simple market segmentation are ineffective at generating high responses from customers or increasing click-through rates," explains Palmer. "Infor CRM Epiphany E-mail Advisor enables marketers to leverage individual customer behavior patterns to deliver relevant content and drive campaigns that build stronger relationships with customers and increase revenue."