JCB said: “The new business perfectly complements JCB Power Products range of generators to help increase JCB’s penetration of the generator market, its global manufacturing footprint and its specialist power generation dealer network.”
JCB Power Products managing director, Jonathan Garnham, added: “JCB is very serious about this business and we have big plans to grow and develop it. We want to develop our infrastructure, our products, our people and the services which we offer…
“The two product ranges from JCB Broadcrown and JCB Power Products suit each other. The Broadcrown business mainly focuses on larger generator sets, especially in the projects market. JCB has traditionally been below 200 kVA, so the two product ranges fit well and the same can be said for the dealer network.”
JCB celebrates 70 years in business this year.
