This investment will help JLR reduce the environmental impacts of its carbon-intensive manufacturing processes.
The demand doubled since 2022 for bespoke colour options, clients are selecting from hundreds of bespoke paint choices for its Range Rover models.
Expanding Capacity for Personalised Luxury Vehicles
To meet this increased demand, JLR is expanding its paint facility in Castle Bromwich, West Midlands. This will help the company fulfil over 17,000 additional client orders each year make its paint colours available for the first time across other brands.
As part of this expansion, JLR will invest £41 million into the Castle Bromwich site, with £26 million allocated for new paint booths that feature energy efficient technology.
Sustainability in the Automotive Industry through JLR's Expansion
The new paint booths will utilise energy efficient technology and filtration systems to minimise water and energy consumption.
Additionally, automated spray robots will reduce paint waste by 30% compared to traditional hand painting techniques.
Environmental Impact and Long-Term Sustainability Goals
Andrea Debbane, Chief Sustainability Officer at JLR, said: “Paint shops are very energy intensive, accounting for around 80% of our operational emissions, so they represent our biggest opportunity. Our long history means we have facilities with different challenges, some are newer, some much older so we need to optimise where we can, whilst at the same time investing for the long term so we can get where we need to be in ten, fifteen, twenty years' time to reach our net-zero goal.”
