Jaguar Land Rover has chosen Prologis Park, Ryton, near Coventry for its £20million special vehicle operations technical centre.
The facility will be the companys global centre of excellence for the creation of luxury bespoke commissions and extreme performance vehicles. With operations set to begin towards the end of the year, a team of 150 JLR specialists will be based at Ryton. Some 100 of these engineering and technician jobs will be new.
The technical centre will be part of the company's special operations, created in June under the leadership of John Edwards "to focus on meeting the increasing expectations of today's most discerning and enthusiastic Jaguar and Land Rover customers".
It will feature a VIP customer commissioning suite for bespoke services and premium vehicle personalisation, as well as Formula 1-inspired flexible workshops and a specialist paint studio.
Edwards, said: "We are excited by the capability and potential that this new facility will give us. We will be creating truly iconic vehicles that reinforce the global reputation of both Jaguar and Land Rover brands as we expand our product portfolio and fulfil our ambitious plans."
The first vehicle to roll out of the new SVO workshop will be the Jaguar F-TYPE Project 7.