Juicy performance and efficiency improvements flow from Oracle implementation

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Juices, jam and jelly products manufacturer Welch’s says it has improved business decision-making, is supporting growth and achieving competitive advantage since standardising business management on the Oracle E-Business suite.

The system replaced Welch’s disparate legacy systems and, according to CIO Ray Gosselin, together with a simultaneous upgrade of its existing implementation of Demantra (now Oracle) forecasting software, has resulted in a single integrated platform that is helping to reduce inventory levels and strengthen relations with customers and suppliers. He says the organisation went for Oracle Business Intelligence Suite Enterprise Edition Plus and Oracle Fusion Middleware to provide role-based intelligence throughout the organisation. The company also recently selected Oracle SOA (services orientated architecture) suite, Oracle Database 10g and Oracle Real Application Cluster technology to optimise performance and availability of its infrastructure. Gosselin says the company will gain a more accurate and comprehensive snapshot of its financial position, and that improved demand planning and costing will help reduce working capital and improve customer and product profitability. “Oracle enables Welch’s to improve our business performance, streamlining and maximising the value of information flowing in and out of our enterprise,” he says. We have been able to implement standard, enterprise-wide business processes from the front office through distribution, and now look to leverage the visibility and insight across our enterprise to make informed business decisions that benefit both Welch’s and our business partners.”