The company, which produces air dried fruit and vegetable crisps at its bespoke facility in Sittingbourne, Kent, will now be stocked by Tesco.
More than 1,500 stores nationwide will sell apple, pear and beetroot & parsnip varieties, which are made exclusively from fruit and vegetables sourced from the UK.
These will be sold across both the ‘Express’ and Main Estates stores in England, North Ireland, Scotland and Wales.
The deal comes hot on the heels of agreements with Co-op and Ocado.
Explains Nim’s Fruit Crisps founder Nimisha Raja: “This is a fantastic way to finish a significant 12 months that has been filled with major breakthroughs.
“We have been in discussions with Tesco for some time about selling our great tasting, healthy snacks on their shelves. The hard work has been worth it and I’m delighted to announce we’ll be in stores shortly.”
She adds: “The deal has the potential to transform our business. This will require a significant ramping up of activity at our factory in Kent and the recruitment of three more people.
“Our products are going to be stocked in the fresh produce section. With each pack licensed by the Department of Health as one of your five a day, this is a convenient way for consumers wanting to buy the next best thing to fresh fruit.”
