Meadow Foods turns to Microsoft ERP

The contract was won by K3 AX, part of the K3 Business Technology Group and one of Microsoft's top 60 global partners. K3 AX provides Dynamic AX based enterprise software solutions to the food industry and process manufacturers and believes the deal represents a major breakthrough for Dynamics AX into the UK dairy industry. A key feature of the solution is K3 AX's specially developed Fresh Dynamics module that provides quality control and trading functionality, crucial for fresh food producers. Damian McDonald, Meadow Foods' finance director, said the system provided Meadow Foods with an obsolescence proof solution that was fully integrated and fitted its business needs. Because Microsoft has put a huge budget behind the product we are confident that it will be around for 10 to 20 years and, therefore, we believe that the system will grow with company." He went on: "We anticipate that it will provide us with full visibility of information across all areas of our business and streamline our processes. We also believe that this is one of the first implementations of Dynamics AX in the dairy industry." Meadow Foods is a £250 million turnover business supplying milk and balancing services to the premium liquid milk industry. It also has an ingredients division supplying cream, butter and sweetened dairy products to blue chip food manufacturers. The company operates from two manufacturing sites in Chester and Yorkshire. In total the business employs 255 people and handles more than 400 million litres of milk each year from a network of 400 farmers nationwide.