New campaign launched to promote engineering

The campaign theme, Engineering for Growth, will be championed by the Academy in 2013, demonstrating the economic impact and societal benefits delivered by engineering and providing the focus for specific activities designed to drive business innovation. Academy president Sir John Parker said: "Engineering for Growth is aligned with both our advocacy and operational activities. Engineering already makes up at least 28% of the UK economy and employs over 5.4 million people. It will need to play an even greater role as we rebalance and deliver growth in the economy. "We will continue to highlight the huge benefits of investing in innovation and relevant skills as well running our own programmes in support of stimulating economic activity." Business secretary Vince Cable said the government strongly supported the Academy's work "to help young, highly-skilled engineers to develop entrepreneurial skills to take technologies to market. Small businesses are an important part of an agile economy, and having entrepreneurism as well as technical knowledge of the sector is essential to ensure success." Pictured, i-limb from Touch Bionics, a past winner of the RAEng MacRobert Award