Situated on Parkhouse Road, Newcastle-under-Lyme, the currently disused site will host more than ten start-up units for entrepreneurs.
The proposed start-up hub has been planned and agreed with Newcastle-under-Lyme Borough Council. GivEnergy also plans to consider angel investments in promising local ventures, helping them scale and potentially integrate into GivEnergy's supply chain.
The development – with its planned 11-12 units – could create several hundred green jobs in the area. GivEnergy plans to work with Keele and Staffordshire Universities in particular to encourage entrepreneurs to base themselves in North Staffordshire.
Jason Howlett, global chief executive at GivEnergy, said: "Our acquisition of the Parkhouse Road site is a significant milestone in GivEnergy's mission to support and nurture the next generation of cleantech innovators. By creating a dedicated hub for start-ups, we aim to accelerate the development of technologies that will play a crucial role in achieving a net zero future.
"This isn't just an investment in property. It's also an investment in the future of Newcastle-under-Lyme and North Staffordshire. From its pottery-led legacy, we're committed to putting the area back on the map for world-leading industry – particularly in the critical net zero tech space."
Within the last 18 months in North Staffordshire, GivEnergy has already purchased a new Newcastle-under-Lyme headquarters, the property that neighbours this HQ, for future expansion, and built a new manufacturing facility in Stoke-on-Trent.
More recently, as part of its Parkhouse Road investment, GivEnergy purchased the building adjacent to the site, formerly a NatWest bank. Under the company's plans, the former bank is earmarked to become a food venue that will service the wider Parkhouse industrial estate.
The business is working with local architects to finalise a site layout for the Parkhouse Road development. This will be submitted to Newcastle-under-Lyme Borough Council for planning approval in the coming months.
Simon Tagg, leader of Newcastle-under-Lyme Borough Council, said: "I am delighted to see GivEnergy's continuing investment in the borough, particularly in a project that so closely aligns with the Council’s commitment to achieve net zero carbon emissions by 2030.
"The demand for clean technology is only going to increase and this exciting investment will connect with universities and encourage business start-ups in the sector with the potential of creating hundreds of well-paid jobs in our community."
