New deadline for €10,000 challenge to make the metal can more sustainable
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European Metal Packaging (Empac), the association bringing together European producers of rigid metal packaging, has announced an extension to the deadline for the student competition Empac Challenge – The Next 200 Years to coincide with Empac's participation at Interpack in May 2011, the world's most important trade fair for the packaging industry.
Empac extended the deadline after participating students said they needed more time to develop their design entries. The competition calls on students throughout Europe to create sustainable innovations for the manufacturing, sales, marketing, storage and transport, and recycling of the metal can, such as creative design ideas, new uses for recycled cans, or a creative communications or marketing campaign that can help raise awareness about the unique properties of metal packaging. Empac will offer prize money of €10,000 to the winning student or team of students.
The new final date for applications is midnight on 5 May, 2011, and the winner will be announced by Empac during next year's Interpack exhibition in Düsseldorf, Germany.
The Empac Challenge was launched earlier this year in celebration of the 200 year anniversary of the invention and patenting of the metal can.