Oracle and Acxiom to develop consumer master data management system
1 min read
Oracle and consumer information management software firm Acxiom are to work together to offer what they’re calling the industry’s first pre-packaged and integrated, content rich knowledge-based master data management (MDM) system.
The pair say the new system will allow organisations to better understand their customers, so helping to increase sales and marketing effectiveness while also reducing cost of ownership through faster implementation and deployment times.
They make the point that MDM solutions enable users to consolidate and federate disparate systems across business functions into one central data repository.
Acxiom is the world’s largest processor of consumer data and collects and manages more than a billion records a day for its customers, which include nine of the country’s top 10 credit-card issuers and most major retail banks, insurers and automakers.
By integrating Acxiom’s consumer data with Oracle’s MDM solutions, Oracle plans to provide customers with a pre-packaged, content-enriched customer information repository with unprecedented levels of data quality. This hybrid approach to customer data management will, it says, help clients conduct better, faster and easier MDM projects and perform more targeted marketing campaigns to cross-sell and up-sell into existing customer accounts.
