Oracle spells out integrated CRM roadmap for 23 industries
1 min read
Oracle yesterday confirmed that its newly acquired Siebel CRM (customer relationship management) software will form the foundation of the coming next-generation Oracle Fusion CRM system.
The company completed its Siebel acquisition at the end of May, making it the undisputed world leader in CRM, and has already begun integration of the Oracle E-Business Suite and Oracle’s Siebel, PeopleSoft Enterprise and JD Edwards Enterprise One CRM applications.
Its stated objective is end-to-end CRM systems customised for around two dozen vertical industry sectors. Also, the Oracle and Siebel development teams say they plan to build next-generation CRM applications based on an SOA (service-orientated architecture) using BPEL and XML open standards.
“Combining front-office, back-office and industry solutions, Oracle CRM applications will incorporate the best features from the existing product lines,” says Loic Le Guisquet, senior vice president, Oracle EMEA CRM.
“Providing flexible and highly tailored solutions will enable customers to maximise the business value of their IT investments. We’ll continue to offer them the choice of an integrated suite or best-of-breed Siebel CRM solution.”
Oracle plans to integrate both Siebel on-premise and Siebel on-demand solutions with Oracle ERP, CRM and its vertically focused applications – looking after Oracle’s customers in, for example, the pharmaceuticals, telcoms and high tech markets. It also aims to combine Siebel CRM analytics, Oracle ERP analytics and its other industry-specific analytic functions.
