Sanderson success at Norprint prompts system roll-out for Magnadata
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Security print products manufacturer Magnadata says it expects to reduce duplicate licensing, support and training costs, by moving to a Sanderson ERP system, following its acquisition of long-standing Sanderson customer Norprint.
Based in Boston, Lincolnshire, Magnadata makes smartcards, RFID labels, baggage tags and magnetic tickets, primarily for the mass transit industry. The company had previously been part of the same group as nearby Norprint, one of Europe’s largest labelling systems companies, but in 2006 acquired the company and moved to a single site.
Tim Gray, finance director at Magnadata, says the company wanted to capitalise on synergies with Norprint, but recognised the nature of the two businesses was very different. Magnadata has around 1,000 customers with a high average order value, whereas Norprint has around 3,500 with a much lower average order value.
The complexity of the businesses’ product base was a key factor in Magnadata’s decision to choose Sanderson, he says, noting Sanderson’s experience in the print industry.
“Magnadata is a diverse and ambitious business that needed a solution capable of supporting our long-term business strategies,” says Gray. “Sanderson demonstrated that both its solution and partnership had the scope and flexibility to support our business into the future. It was also important that the commercial structure of the contract met our investment management objectives and Sanderson tailored a solution to meet these requirements.”
Using a common platform will help harness the synergies between the two businesses as well as help to unite their cultures through consistent processes.
