SAP strengthens SME business unit
SAP is beefing up its global business unit responsible for market development with SMEs with the appointment of a couple of big guns. .
Patricia Hume, formerly global vice president for SME at Avaya, is now senior vice president of the SAP Indirect Channel Organisation, while Morag Lucey, also from Avaya, where she held leadership positions including vice president of global marketing and channel management for SMEs, becomes executive vice president, global SME marketing for SAP.
SAP currently has more than 30,000 SME customers, which amounts to slightly more than 70% of its total customer base and more than $1.4 billion in yearly software orders.
