Sea change in RFID technologies to be uncovered at IDTechEx

That's the verdict of organisers at the specialist IDTechEx RFID event, who point out that traditionally, more than half of the multi-billion dollar expenditure on RFID has concerned 13.56 MHz systems for tickets, cards, secure access, asset tracking etc. In the past, purveyors of UHF alternatives for pallet and case tagging have seen heavy losses and sales failed to take off because of what the organisation sees as "serious technical shortcomings". Now however, billions of UHF RFID labels are being used every year, including for item level tagging, particularly in apparel tagging in the retail sector and throughout its supply chains. Wal-mart now tags more apparel than pioneer Marks and Spencer in the UK. And suppliers of UHF RFID are bringing a smile to their investors' faces, with steadily increasing profits. The The IDTechEx RFID Europe exhibition and conference, from 27 to 28 September in Cambridge, promises more end users than ever, including Avery Dennison, Motorola and Megasoft on retail applications, Siemens on temperature sensing RFID, and the RFID Institute SA on mining applications. Also participating will be Aton + EuroClone on cloud computing for RFID, the UK ESP Knowledge Transfer Network on the changing 'Internet of Things', and IDTechEx on wireless sensor networks for third generation active RFID. For details on the event, visit www.IDTechEx.com/RFIDeurope