Wave of cyber threats promotes growth of holistic endpoint security
1 min read
The rise of crime rings leading the unwary to malicious websites, and attaching harmful attachments to emails, is forcing companies to beef up their end point security or risk financial loss, adverse publicity, and erosion of customer loyalty.
So says analyst Frost & Sullivan’s researcher Martha Vazquez. “Phishing attacks are on the rise and criminals are accessing personal financial information to be used as Botnets, while at the corporate level, cyber criminals steal consumer data information and corporate assets,” she observes.
The sheer magnitude of the data security issue has rendered antivirus programs obsolete and ineffective, she says, adding that no single technology can successfully serve to safeguard network from the multi-dimensional nature of modern cyber crime.
Frost & Sullivan makes the point that security vendors are looking for more holistic approaches, with high-tech endpoint protection – and predicts integration is the way forward, implying a decrease in pure play security companies.
“Along with the changing security landscape, the endpoint security market will continue to evolve to include additional layers of security,” suggests Vazquez. “Dominant vendors will continue to add enhanced features, while smaller vendors will continue to concentrate on research and development to offer better endpoint security products.”
