Web 2.0 projects fail due to IT managers’ poor will and purpose
Many social software projects fail because IT managers wrongly believe that successful communities form spontaneously after social software tools are installed, according to analyst Gartner.
IT and business managers in charge of deploying social software need to choose a core purpose for the community and arrange implementation to achieve that purpose, says Anthony Bradley, managing vice president at Gartner.
“Contrary to the common perception that vibrant communities arise spontaneously, starting with a carefully chosen purpose does not limit participants. It gives them the direction they need to form a productive community,” he says.
“As those initial communities gain momentum, other groups will use the social application to build their own communities, and this is how social applications achieve widespread adoption across the enterprise.”
