Webinar set to address supply chain challenges

The webinar, 'Influence customer demand; optimize your commercial activities through Integrated Business Planning' will provide an exclusive look at an end-to-end supply chain optimization solution designed to help businesses meet their customers' needs in the most efficient, cost-effective and profitable way. With the sub-title, 'Revolutionary thought-leader insights into prescriptive modelling of marketing mix activities,' the webinar is the first in a series of joint activities planned by the recently formed partnership of supply chain optimization expert Oliver Wight; optimization technology and prescriptive modelling specialist AIMMS; and logistics solutions consultancy Districon. "Supply chain challenges require fast, intelligent responses and there is an array of conflicting solutions to choose from," said Liam Harrington, partner at Oliver Wight. "This webinar provides organisations new insights into how to achieve the next level of value through a transformational solution that can be implemented across the entire supply chain." Joining Harrington will be Marcel Maurits, supply chain optimization executive at AIMMS and Jack Pool, managing director at Districon. The webinar will include real-life case studies and discussion of practical solutions, drawing on the speakers' own supply chain expertise and experience. For more information and to book webinar places, visit http://business.aimms.com/news-events/webinars/