Marketing Strategy and Planning: Defining strategies that deliver growth in sales and profit

If you are a Sales, Marketing or Senior Manager looking to improve your strategic approach to increasing sales and using your budgets effectively, then Marketing Strategy and Planning: Defining strategies that deliver growth in sales and profit gives you a clear framework for competitive advantage. With falling sales, falling prices and falling profits as a result of the recession, organisations are finding it increasingly difficult to allocate their resources to their maximum ability in order to generate revenue. A marketing plan focuses on your customers. Unlike a business plan it will help you to clarify who you should sell to, what you should sell them and why they should buy from you rather than a competitor. In March 2013, this highly practical two day course, led by world-renowned Professors Malcolm McDonald and Hugh Wilson, gives you the chance to work through real-world example plans with your peers, providing you with a clear step-by-step framework for building a world class plan for your own organisation. You will gain: • Enhanced skill and confidence in marketing planning • Better use of customer insight to drive segmentation and planning • More targeted use of precious marketing resources to maximum effect • A common language and toolset for planning. Event Location: Cranfield, Bedfordshire Fee: £1900.00 + VAT: 2 days, residential Fees include tuition, course materials, accommodation (if required) and lifelong access to The Cranfield School of Management Alumni Network. For more information or to book visit the course page or call Samuel White on 01234 754415 quoting HJP109. Event organiser/promoter Hayley Preedy Supporting information Websites www.cranfield.ac.uk/som/msp Companies Cranfield School of Management