As a leading business school, Cranfield's mission is to innovate and improve the practice of management, making a difference to the work of businesses everywhere. Our specialised executive programmes have earned global recognition and our participants work with, and learn from, some of the best minds in international business, benefiting at first hand from their unique insights and practical research.
This two-day residential programme helps you to prioritise resources in challenging times and give you new tools and techniques for defining marketing strategies that deliver sales and profit growth. It helps you to achieve the maximum business benefit by developing marketing plans that focus on sources of differentiation other than price such as customers, hence protecting margins and growing revenue. By the end of the programme you will have a step-by-step process for developing marketing strategies that really work and that achieve the organisation's goals.
Key benefits:
• Enhanced confidence in marketing strategy with a valuable planning toolset
• Guidance to maximise your precious marketing resources
• Refreshed vision of segmenting your market and prioritising your most attractive customers
• Customer insight techniques to drive segmentation and differentiation
• Increased confidence in presenting your ideas to the board.
For more information about this programme:
Visit: www.cranfield.ac.uk/som/msp
Email: som.action@cranfield.ac.uk
Call: 01234 754570
