Sales Directors’ Programme

As a leading business school, Cranfield's mission is to innovate and improve the practice of management, making a difference to the work of businesses everywhere. Our specialised executive programmes have earned global recognition and our participants work with, and learn from, some of the best minds in international business, benefiting at first hand from their unique insights and practical research. This four-day residential programme will equip you with the skills you need to operate at the highest level of your business, to manage and get the most out of your sales team and to increase the efficiency of your selling operation. It will also look at how to implement key account management, how to improve sales forecasting, how to develop a sales strategy and how to operate at the sales/marketing interface. Key benefits: • Innovate your sales strategy and increase profitability • Inspire your sales team and increase the efficiency of your selling operation • Recognise implementation issues in global account management • Influence key changes to improve sales performance • Renewed confidence when operating at the highest level of your business. For more information about this programme: Visit: www.cranfield.ac.uk/som/sdp Email: som.action@cranfield.ac.uk Call: 01234 754570