Sales Essentials for Success

As a leading business school, Cranfield's mission is to innovate and improve the practice of management, making a difference to the work of businesses everywhere. Our specialised executive programmes have earned global recognition and our participants work with, and learn from, some of the best minds in international business, benefiting at first hand from their unique insights and practical research. Specifically for growing businesses, this two day programme provides you with the opportunity to take an in-depth look at your sales organisation and to consider the roles and structure by comparing these with established frameworks and leading business examples. You will receive the tools to build and create a sales function that is strategically directed and controlled. Key benefits: • Greater understanding of how to grow your business and sales profitably • Increased understanding of your customer base and how to maximise sales through focusing on key accounts and ideal customers • Improved reliability and consistency of your sales forecasts through understanding your pipeline. For more information about this programme: Visit: www.cranfield.ac.uk/som/growsales Email: som.action@cranfield.ac.uk Call: 01234 754570