Bells of Lazonby finds new recipe for integrated success

Dave Simmons, business systems manager at Bells of Lazonby, says that for the first time, the company will have full visibility and control of each of its three lines of business – which include Village Bakery and OK Foods – through a single integrated solution. The company is implementing a Tropos ERP system from Chelford, and Simmons says he expects the system also to enhance forecasting, reduce production variances, and improve order processing and cost efficiency of the entire business, because of its real-time management information. “We previously used a specialist bakery system for our order processing, but it could not give us the visibility or adequately support management control across our rapidly expanding business,” says Simmons. “Tropos gives us real-time insight into stock levels, order flows and fulfilment. Information on processes as they’re happening makes it easier to eliminate any waste throughout the business... We are able to streamline not only production and stock levels, but also many administrative processes – which helps us reduce multiple and often duplicated forms of paperwork.” He also suggests that empowering managers with visibility will help support a dramatic expansion of its two newer brands: the Village Bakery – organic recipes – and OK Foods – gluten, wheat and dairy free goods – as well as growing the bakery itself. And the new system will assist in its dealings with the supermarkets, providing real-time traceability and regulatory audit compliance. “We have a strong reputation for quality and excellence in our field. We will now be able to deliver that excellence through enhanced processes. In the past we have held excess stock levels to ensure every job will be fulfilled. We can now be sure of that without over-crowded stockrooms,” says Simmons.