BT Business brings Genius to email marketing

BT Smart Marketing is the product of an alliance between BT Business and US company Genius.com, providing a web-based service that allows users to track responses to email marketing. Bill Murphy, managing director of BT Business, says it can be used by companies right across the spectrum, from start-ups to large corporations – explaining that the service sends alerts when prospective customers open marketing emails and visit businesses’ websites – helping them to prioritise action. “We know that two of the most important things for small businesses are making the most of opportunities and building strong relationships with customers. BT Smart Marketing … enables them to adopt a targeted and scalable sales approach… “It also lets them present a more professional image. SMEs can now take control of how they communicate with existing and potential customers in a way previously only open to big business.”