He told BBC programme Wales at Work that Welsh firms could get products to market quicker than it takes to ship goods made in China.
He pointed to Best Factory Award winner Sony's plant at Pencoed near Bridgend, which helped it win a contract over China to build Raspberry Pi computers: "They have recognised the way to bring manufacturing back to Wales is to find a way to make it worthwhile for the Japanese company and one of the ways is the distance to the customer.
"It is a very long way from China. Everything moves so fast. The six or 10 weeks it takes to get the ship to the UK, your market could have changed."
The picture shows Sony Pencoed boss Steve Dalton with the BFA Award 2013.
It is your last opportunity to book an exclusive to tour Britain's Best Factory, Sony UK Technology Centre, Pencoed on 15 May.
A handful of places remain to tour the Sony site, which has enjoyed a spectacular transformation from making high volume TVs to broadcast camera systems for Sky and the BBC.
Book your tickets now. Call Julie Knox on 01322 221144 or email
julie.knox@findlay.co.uk To book online please go to:
www.wmfactorytours.co.uk