Honda drives innovative SUV design with Autodesk

Acura worked with INCAT, an Autodesk authorised reseller, and ended up falling into line with virtually every automotive design company in the world. “When designing a vehicle like the Acura MDX, designers require a seamless, single-system design process that provides unparalleled quality from first sketch to 3D model, to visualisation and collaboration,” says Ricky Hsu, principal designer of the Acura MDX. “With AliasStudio, our design team has this solution. Not only are we working with a highly creative tool but one that lets us reduce time-to-market constraints, helping Acura deliver high-quality and aesthetically innovative designs that inspire and stimulate our customers, as well as keep them safe.” Hsu and his team used AliasStudio throughout their design to visualisation workflow. Quick digital product design and prototyping allowed designers and engineers to preview the texture, reflection and lighting of various car components, facilitating the decision-making process. The ability to continually refine the design was an essential feature for Hsu and his team, as was the ability to effectively articulate, communicate and eventually sell the team’s design intent to Acura marketing and engineering departments.