JLR launches 2014 apprenticeship campaign

The apprenticeship programme provides students with real world experience and academic learning. Applicants can choose from a four-year advanced apprenticeship aimed at GCSE students or the six-year higher apprenticeship aimed at A-Level entrants. The company also unveiled an initiative called 'Inspiring Tomorrow's Engineers: Girls in the Know' targeted at girls aged 10-14 in a bid to inspire engineering apprentices of the future. Developed in partnership with Birmingham Metropolitan College, this aims to dispel "out-dated stereotypes associated with engineering and manufacturing". As part of the initiative, JLR welcomed the first group of 12 local school children aged 10-14 to its Castle Bromwich Education Business Partnership Centre to see the range of engineering careers on offer at the company and showcase activities designed to bring engineering to life. Mike Wright, executive director Jaguar Land Rover said: "The automotive sector is incredibly competitive and never has the challenge and opportunity for engineers in this industry been greater. It is therefore critical that Jaguar Land Rover attracts the next generation of engineers and innovators to help our business achieve its ambitious plans for growth. "To do this, we are fully committed to advancing the STEM agenda with the development of grass roots initiatives such as Girls in the Know. All of our programmes are designed to engage and nurture a future generation of talent, and for those who have been inspired to pursue a rewarding career in engineering there is Jaguar Land Rover's industry leading apprenticeship programme."