A youth training programme – 'Inspiring Tomorrows Workforce' – has been launched by Jaguar Land Rover to support young people aged 16-23 who are not in employment, education or training.
The programme would, said JLR, help participants develop the skill necessary to take on an apprenticeship or other sustainable employment within the automotive sector.
Inspiring Tomorrows Workforce is being piloted this week at JLR's Castle Bromwich manufacturing facility.
JLR executive director Mike Wright said: "Youth unemployment is at a record level yet there is a skills shortage in the UK. It makes sense therefore for a responsible business like Jaguar Land Rover to use its success for good and develop a programme that will engage and inspire those who may feel they have no employment prospects for the future.
"This programme forms part of our Business in the Community 'Responsible Business of the Year' legacy and I am confident with the support of our delivery partners we can make a tangible difference to the lives of all participants."
The first two cohorts of recruits who participate in the 13-week programme will have the opportunity to gain a manufacturing engineering qualification, be provided with additional maths and English support, undertake work experience placements, complete an outwards bound course and also have the opportunity to take part in a community project.
The training programme has been designed with Birmingham Metropolitan College "to provide the transferable skills and work ethic required for a lasting career".