K3 pushes boundaries with Naked Truth campaign

The campaign, featuring a series of near naked office and factory workers, focuses on how K3 can help give businesses the clarity and visibility to make key decisions and run more efficiently. K3 managing director Howard Joseph says: "Our edgy campaign's message is simple: Syspro ERP lays businesses bare. [It shows] that there should be no secrets, because the people in charge need to know what's going on in order to run them efficiently and have total control." And he adds: "The campaign is eye catching and pushes K3's marketing boundaries a step further, following last year's success of 'The Factory' campaign [featuring a Ricky Gervais look-alike]. In both cases, the emphasis is on making a serious business message fun and quirky and appealing to a wide audience."