A range of labels promises a simple, low-cost way to help prevent damage to goods in transit. The ShockWatch labels can help to prevent mishandling, saving manufacturers the time, expense, additional transport, wastage and poor perceptions resulting from the delivery of damaged goods, says Derek Richardson of Lamerholm/IMC.
"How many manufacturers truly know what happens to their goods in the period between them leaving the factory floor and being delivered to a customer's door? It's a frightening thought when you consider what a risk you could be taking in terms of customer satisfaction. And that's not to mention financial, environmental and logistical problems of returning to collect and re-deliver the goods," he says.
"The fact is that it's no longer necessary to take a chance. We now offer a series of specially-designed solutions and it doesn't have to be expensive."
Lamerholm will be offering a 10% discount on the ShockWatch labels to visitors at the forthcoming IMHX exhibition, taking place at the NEC on 16-19 November.