Sealey Power Products successful on Solarsoft Web Sales

The online sales ordering system, implemented last year, now allows customers to browse Sealey's online catalogue, place orders and gain full access to accounts, buying history and order status. Sealey IT manager Iain Whitmore explains that Solarsoft also provided the company's ERP solution and says that the new system has been tightly integrated. He says it has removed the order processing burden on telephone staff, resulting in a reduction in manual order taking and freeing staff to focus on technical assistance and customer service. So far, Sealey has 1,000 active customers using the system, which has processed almost 14,000 orders valued at £2 million. "This is more than just a catalogue-based e-commerce site; it is more of a portal through which each customer can access tailored information and then place orders, which are seamlessly passed through to our finance and despatch departments," says Whitmore. There is minimal human intervention [and] this automation reduces the scope for error and makes the handling of inbound orders faster and much more efficient," he adds. Whitmore states that many customers were telling the company that the ability to find generic product and safety information on our various products online was a great advantage. "Putting account services online was the next logical step," he says. "We now provide tailored information, specific to each customer. Individual discount pricing structures, order tracking histories and account information are all available online."