Twinings goes for a cup of Seeburger BIS implementation

Twinings has been running with EDI for more than a decade but, as business systems analyst and developer Graham Dickaty explains, its system could no longer support its requirements. “The reliability of the old system was a real issue. We decided we needed to invest in a new integration solution that would be much more stable and, as well as providing everything the old system did, would allow us to trade electronically with more of our partners, including suppliers, distributors and international customers. “BIS … gives us the power and flexibility to handle all of our current e-commerce requirements as well as enabling us to meet future demands. It covers everything we are currently doing, including ad hoc integration requests, as well as everything we are planning to do in business integration, and brings them all into a single e-business solution. “It also extends our capabilities beyond simply EDI and allows us to easily handle all communications with our business partners. For example, we have external warehouse and logistics providers and they can communicate directly with our warehouse management and ERP systems thanks to the BIS integration tools.” What’s more, Dickaty says that Twinings is now finding it can also deliver additional business benefits. “For example, the customer service department is benefiting from instant email notifications of orders received, as well as having access to real-time order information. This improved visibility significantly enhances our customer service capability, improving relationships with our customers and increasing their general satisfaction and loyalty.”