Innovation Management

Learn to apply a proven framework to make your organisation more innovative. Discover examples of best practice in innovation management and develop an action plan to help you boost the innovation performance of your organisation. DELEGATE PROFILE • Directors and senior managers responsible for product, service, and business model innovation CORE CONTENT • Introduction to Cranfield School of Management's Pentathlon Framework; a powerful tool to help you manage key aspects of innovation. • The "innovation process" • Innovation strategy and a strategic road map for your organisation • Manage the main types of innovation: product, service, process and business model innovation • Challenges of managing innovation performance • Designing an innovation process to help generate breakthrough products year in – year out • Capturing and analysing customers' "hidden needs" • Understand how world leading international organisations from around the globe create breakthrough products and services KEY BENEFITS • Knowledge to create an action plan of how your organisation can boost its output of breakthrough products, services and processes, or develop an innovative business model • Knowledge to develop winning ideas that are truly customer-focused • Confidence to manage your portfolio so that the most innovative ideas are not killed-off • Ability to create a culture that encourages creativity and innovation • Heightened awareness of when and how to apply tools in order to boost performance • Ability to obtain buy-in from your top management team for your innovation action plan • Confidence to communicate widely the reasons why more innovation is needed, and how it will be achieved. Dates: 12-14 November 2013 10-12 June 2014 Event Location: Cranfield, Bedfordshire Fee: 2013 price £2,850 + VAT 2014 price £3,150 + VAT Fees include 3 days' tuition, course materials, accommodation (if required) and lifelong access to The Cranfield School of Management Alumni Network. For more information or to book visit the course page or call Robin Nar on 01234 758123.